The president and chief executive of the newest credit union in Hall County said the financial business already has exceeded its first year projection for new accounts in just three months.

Charlotte Ayers comments came during a grand opening event for the Georgia’s Own credit union branch on Dawsonville Highway.

“The residents have certainly embraced the credit union concept,” Ayers said. “One of our three tenets is unmatched service and we’re known throughout the state for the service we give our members.”

Ayers joined a number of dignitaries, including U.S. Rep. Nathan Deal, Hall County Commissioner Bobby Banks and Gainesville City Councilman George Wangemann, at the opening.

Georgia’s Own was formerly known as the Georgia Telco Credit Union and was established 75 years ago to serve employees of what was then known as Southern Bell. The financial institution rebranded in 2007 and has opened its services, including savings, checking accounts and loans to the general public in selected counties in the region. The credit union has branches in metro Atlanta, Augusta and Savannah.

“We feel like we have so much to bring to Hall County,” Ayers said. “Everyone is so concerned about their own personal needs and that’s what we try to get across to our employees when they fill those personal financial needs.”

Ayers said the ability to locate quickly in Gainesville was brought about by the availability of the former branch location of Gainesville Bank & Trust, which was closed after its merger last year with SunTrust.