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Kings Hawaiian reaches settlement with Aldi over packaging issue
Company called Aldi's sweet roll packaging 'confusing similar' to its own
1022HAWAIIAN2
Kings Hawaiian reached a settlement with Aldi over these sweet rolls with "confusingly similar" packaging to Kings Hawaiian's. - photo by Erin O. Smith

King’s Hawaiian settled a lawsuit against grocery corporation Aldi earlier this month concerning “confusingly similar” packaging of its sweet rolls.

The company filed the lawsuit Oct. 21 in the U.S. District Court in Gainesville. King’s Hawaiian’s principal place of operation is in Oakwood.

King’s Hawaiian claimed Aldi was selling sweet rolls “that intentionally and willfully employ product packaging that is confusingly similar to the distinctive packaging trade dress that King’s Hawaiian uses,” according to the previously filed claim.

The issue surrounded the orange bordering and clear window to the rolls.

“(Aldi’s) conduct is likely to cause members of the consuming public to be confused, deceived or mistaken into believing that there is an affiliation, connection or association between (Aldi) and King’s Hawaiian,” according to court documents.

John Linehan, King’s Hawaiian executive vice president of strategy and business development, said the settlement was reached Jan. 5. The case was dismissed Jan. 12.

“The details of the settlement are confidential, but we are fully satisfied,” Linehan said.

In April, a separate case was settled between King’s Hawaiian and Sprouts Farmers Market.

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