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When new Ace Hardware will open in New Holland and what you can expect to find inside
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Final preparations are underway Thursday, Dec. 19, 2019, to open the new Beverley's Ace Hardware in New Holland. - photo by Scott Rogers

Ace is the place with the helpful hardware folks.

And now, at a new and much-larger-than-you’re-used-to location in New Holland, you won’t find just hardware.

“When everyone thinks of Ace Hardware, you think of your general 5,000- to 8,000-square-foot store that's single story and has 10-foot ceilings,” said Matt Beverly, co-owner of the new store with his brother, Mark. “We just really wanted to do something a little different, a little more unique.”

So after searching for just the right property for a couple years, they found their spot at 1963 Jesse Jewell Parkway NE in Gainesville and built the 29,000-square-foot Beverly’s Ace Hardware. The store will open Jan. 7 and have its grand opening Feb. 21.

Unlike Ace Hardware stores you might be used to, Beverly’s Ace Hardware will stock Bass Pro Shops items. They’ll have everything you’d see at a normal Bass Pro Shops store, except for hunting equipment. You’ll find fishing rods, reels, lures, Costa sunglasses and clothing, kayaks, paddle boards, camping equipment, grills and more. Myriad Big Green Eggs will be available, too.

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Kailey Pirkle readies a selection of Big Green Egg cookers at the new Beverley's Ace Hardware in New Holland Thursday, Dec. 19, 2019, as final preparations are underway to open the store. Pirkle is the paint manager of the new hardware store. - photo by Scott Rogers

“With us being a mile and a half from the lake and having the clientele around here that wants to do a lot of fishing, it made a lot of sense,” Mark Beverly said.

Another part of the store that sets it apart from many others is the more than 3,000 square feet of space dedicated to Hallmark Gold Crown items and other gifts. They have Vera Bradley, home decor and plenty of items that can be personalized in store.

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Beverley's Ace Hardware Hallmark manager Melissa Thompson readies the shelves inside the new hardware store in New Holland Thursday, Dec. 19, 2019, as final preparations for opening are underway. - photo by Scott Rogers

“This area can support this type of size of business,” Mark Beverly said. “It may not make sense to build a 40,000-square-foot Ace Hardware maybe in North Hall, but it does here.”

They looked at the property off Jesse Jewell Parkway a couple years ago, but the sellers wanted a bigger name-brand store there. After a few other contracts at other properties fell through for the Beverlys, they went back to the Jesse Jewell location and were able to purchase it. Construction started in April.

“We knew that if we were going to do it, we weren't going to just go into it a little bit, we were going to go all in,” Matt Beverly said.

Beverly’s Ace Hardware has an entrance in the back for contractors and others who need to get in and out quickly. There are even 24 larger parking spots for big trucks and a few extended parking spots for people pulling trailers. There’s a separate checkout for that entrance and it’s all near the Stihl equipment, making it easy for contractors and others who don’t have time to wander through the whole store.

Mark Beverly said Stihl is one of the brands exclusive to Ace Hardware and the reason so many people enjoy shopping at Ace. Stihl, along with some other brands, can’t be found easily at big-box stores.

“Big Green Egg, you're not going to get at any of those. Stihl, you're not going to get at any of those. And so Ace is very protective of their brands,” Mark Beverly said. “So you simply can't get some of this at other places.”

He said Benjamin Moore and Magnolia Home by Joanna Gaines paints are exclusive to Ace, too.

And even though it’s a much larger store than some other Ace Hardwares in the area, the Beverlys want to make sure it still has the small-town hardware store feel. 

“When people come in that front door, even though we are a bigger store, we want them to feel that they're going to know the owners, they're going to know the employees, they are going to have that relationship,” Matt Beverly said.

And even with that small-town feel, they’re making sure everyone knows they’re able to handle the big jobs, too. Their warehouse and stock is deep.

“We want to create that environment inside the store, but we want to make sure that others, businesses, know that we do have the capacity to handle their needs.”

As they’re putting the final touches on the store, the Beverlys are thinking back on everything that has led them to this point and are happy to be filling a need they see in the community.

“We grew up in Lawrenceville but did everything in Snellville, and there were two Ace Hardwares in Snellville at the time when we grew up,” Matt Beverly said. “So I definitely remember going into those. Never thought at that point that one day we may own an Ace Hardware.”

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The Beverley's Ace Hardware, pictured Thursday, Dec. 19, 2019, is located behind the Kroger shopping center in New Holland. - photo by Scott Rogers
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