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New G.C. Crow Road sign in Flowery Branch has replaced Jim Crow sign
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A worker replaces the Jim Crow Road sign in Flowery Branch with a G.C. Crow Road sign on Sept. 3, 2020.

Update, Sept. 3: The Jim Crow Road signs on McEver Road in Flowery Branch are now history. 

A city public works crew removed signs at the intersection, also shared by Gainesville Street, on Thursday, Sept. 3, and replaced them with new signs, G.C. Crow Road. The signs costs $441.80, City Manager Bill Andrew said. 

The replacement work stems from a July 2 vote by Flowery Branch City Council to change the name of its portion of Jim Crow Road — which runs to Lake Lanier — to G.C. Crow Road.  

“I’ve been reluctant to change it because I don’t want to erase the history of a man who was so good for our area,” Mayor Mike Miller told The Times in a June interview. 

“However, in this day and time and this atmosphere, perception is reality. And the perception of anyone who doesn’t know the area or the story behind that road name, when they’re entering Flowery Branch, at a major gateway for our city, they see that name. And the perception is the city is a racist city.” 

Glennon C. “Jim” Crow was a local resident who helped Black and white neighbors alike in the early 1930s. 

The portion of the road in the city of Flowery Branch runs about 400 feet between McEver and Radford roads. The rest of the road – which ends at Old Federal Road near the lake -- lies in unincorporated Hall County


Original story: Swapping out the Jim Crow Road sign on McEver Road won’t be an overnight process. 

Flowery Branch City Council voted July 2 to change the name of its portion of the road to G.C. Crow Road, but getting the sign changed will take some time.  

“We normally do not order this background-lit signage, and (Hall) County originally handled all the construction for this intersection,” City Manager Bill Andrew said. 

The city has asked Hall County for vendor information. And Johnny Thomas, the city’s public works director, was able to contact the company that makes that type of road sign last week, “and they are supposed to get us a quote,” Andrew said Monday, July 20. 

But as far completing the work, “I have no idea what the time frame will be,” Andrew said. “We’ve never ordered one of these before.” 

The portion of the road in the city of Flowery Branch runs about 400 feet between McEver and Radford roads. The rest of the road – which ends at Old Federal Road near Lake Lanier – lies in Hall County. 

The stretch is short, but the move to change the name was important, especially with the climate concerning racial equality, Mayor Mike Miller has said. 

“I’ve been reluctant to change it because I don’t want to erase the history of a man who was so good for our area,” he told The Times in an interview

Glennon C. “Jim” Crow was a local resident who helped Black and white neighbors alike in the early 1930s. 

“However, in this day and time and this atmosphere, perception is reality. And the perception of anyone who doesn’t know the area or the story behind that road name, when they’re entering Flowery Branch, at a major gateway for our city, they see that name. And the perception is the city is a racist city.” 

The city settled on G.C. Crow because that is how Crow signed his name on checks and other documents, Miller has said. 

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