Milk is one of the most requested but least donated items to food banks throughout the year. In response, Kroger customers in Gainesville raised more than $12,000 from Sept. 4-17 for the Georgia Mountain Food Bank during the Great American Milk Drive to provide the much-needed source of nutrition.
During the two-week “Feed a Childhood” campaign, shoppers purchased $1, $3 and $5 icons at checkout to provide food banks with milk. All proceeds from the fundraiser will be donated to local food pantries that provide essential food items to the more than 12.5 million American families facing hunger and malnutrition.
“The support from our customers across the Atlanta division is overwhelming,” said Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta division, in a news release. “These donations will make a large impact, providing food banks with a nutritious source of protein for those in need.”
According to a Feeding America study, more than 49 million Americans are food-insecure, meaning they don’t know where their next meal will come from. This year’s donation of more than $124,000 across the Atlanta division, which includes stores in Georgia, South Carolina and Eastern Alabama, totals the equivalent of more than 41,000 gallons of milk.