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Upscale home spaces move into Main Street Market
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Tim Knight, of Knight Commercial Real Estate, set up a design center inside Main Street Market in downtown Gainesville that featured a model kitchen based on Parkside On The Square condo designs. The Parkside project has now been scuttled. - photo by Scott Rogers

Want to see a sneak peak of the Parkside on the Square condos? Head over to Main Street Market on your next lunch break.

This month, the developers of Parkside opened a show kitchen and a design center on the mezzanine of the market building at 112 Main St. The space is a mock kitchen complete with the same quartz countertops, custom cabinets and appliances available in the $450,000-plus condominiums that will be finished next fall.

Parkside is still two months from breaking ground in Gainesville, but eight of the 32 available condos have been sold, developer Tim Knight said on Tuesday, April 17.

Potential buyers will be able to touch and see all of the finishes that will be included in the condos.

“It’s a design center and a sales center. We’re going to be open Tuesday through Saturday 11:30 a.m. to 1:30 p.m.,” Knight said. “When people are visiting the square, and if they don’t know anything about the project, they can walk up here. Somebody will be here.”

For those who sign contracts to buy a condo, the Main Street Market location will be where they pick out the finishes for their unit — an up-to-date mix of beiges, grays, whites and blacks.

“People are signing contracts and putting down deposits, and you want to give them an idea of what it’s going to look like,” Knight said.

A virtual tour is also available online at the Parkside on the Square YouTube account. The videos were produced by local architecture firm RLW Designs.

And a slick kitchen is not all that’s new on the mezzanine of the Main Street Market — next door to the Parkside showroom is an equally trendy bit of square footage: White Dog Home Furnishings.

The business owned by Malinda O’Brien is opening a new location in Gainesville. Originally opened as a 13,000-square-foot retail space in Alpharetta, O’Brien recently relocated her store to a much smaller space in Milton and, because she and her husband live on Lake Lanier, she told The Times on Tuesday that she decided the time was right to open a space in Gainesville.

She’s wanted to open a store in town since she moved to the lake two years ago.

“I wanted to be somewhere that was more historic. I wanted to be in the downtown area — I just think it’s very quaint — and the walkable factor is there,” O’Brien said. “I was a little bit nervous to do it, but this is our town. This is where we’re going to retire, so I just want to be a part of it.”

Knight’s design center opening next door was the final push she needed to get started on her second location. The first store opened four years ago.

“It started as really just a hobby,” she said of her original Alpharetta business. “I was a vendor in the location, started in a small spot and kept selling really well, so I kept growing in the location, and the owner asked me to take it over.”

These days, White Dog Home Furnishings is a three-part business: O’Brien has a curated collection of new and second-hand pieces of furniture, art and decor at her retail shops, home staging and design consultation.

Home staging is the business of preparing a home to be sold. In O’Brien’s case, she provides her own furniture and other decor to help get homeowners to a closing date.

On the selling floor, she offers everything from antique furniture to custom furniture ordered from providers through White Dog Furnishings.

Products are mostly unique to the two locations, O’Brien said. 

“Especially because I’m finding one-of-a-kind, hand-selected pieces all the time, and we do the same thing down there,” she noted.

The business is named for the couple’s two English golden retrievers, Rudy and Healey. Regular hours are not set but will likely run 11 a.m. to 3 p.m. Tuesday through Saturday after the business officially opens in the next two weeks.

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