By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
Shoppers hit stores for 2nd round of bargain-hunting
Crowds swarm retailers for returns, sales and to redeem gift cards
1227POST 0001
Melodee McCoy, a front end team member at Target on Shallowford Road in Gainesville, on Friday helps Debbie Massey return Legos bought during the holiday season. Target’s guest service desk sees the most returns from Christmas, weddings and baby showers. - photo by Erin O. Smith

Holiday shopping doesn’t end when Christmas begins.

Area retailers saw high traffic the last few weeks before Christmas, but shoppers will be out in droves the weeks afterward to use their gift cards and take advantage of sales.

Meghan Cushing, public relations coordinator for Target, said the day after Christmas is a busy shopping day for the national retailer.

“We expect to see guests shopping with Target gift cards throughout the weekend, as the five days following Christmas are the highest days for gift card redemption in the entire year,” she said.

Kim Vigne, spokesperson for the North Georgia Premium Outlet Mall, said a lot of shoppers return the last week of the year looking for deals and sales.

“The stores are reporting that they’re already having customers that are looking for those after-holiday sales,” Vigne said.

Cushing also said shoppers are taking advantage of discounts. Friday and today, the store held after-Christmas sales on typical gift items, including video games, toys and apparel, plus holiday items.

Warren Bee, a store manager from the Best Buy in Gainesville, said most post-Christmas shoppers at his store are planning ahead for football playoff season.

“There’s a little bit of a rush,” he said. “You have people coming in who just need to spend gift cards and things like that, but then you also have playoffs coming so it doesn’t slow down much here.”

Vigne said she wouldn’t describe post-Christmas shopping at the outlets as “a rush,” but it remains steady.

Bee said while every store has occasional gift returns, all the other shoppers and the many gift exchanges make the post-Christmas season “a plus.”

This year’s Christmas shopping was one of the busiest in a while, according to both Bee and Vigne, who described it as “great and busy.”

“If I were to use one word I would say it was ‘strong,’” Bee said.

Shopping didn’t slow down the few days before Christmas, either, according to Bee. He said his store had shoppers coming by five minutes before closing time on Christmas Eve.

Vigne said the outlet mall stayed busy throughout the week as well.

“It was a very busy week for Santa,” she said.

Friends to Follow social media