Although October may be most widely known for breast cancer awareness and the color pink, schools across Hall County also made mention of the importance of a drug-free community by donning red. Red Ribbon Week, recognized nationally each year on the last full week of October, is the largest and oldest drug prevention program in the United States. After the death of Drug Enforcement Administration agent Enrique “Kiki” Camarena at the hands of drug traffickers in Mexico, the Red Ribbon Campaign was started to draw attention to drug use within communities.