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Road Atlanta will soon bear Michelin name. First, the control tower had to come down
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The first piece of the Road Atlanta tower is knocked out Monday, Nov. 5, 2018, at the Braselton race track to make way for the new Michelin Tower. Michelin North America owns the naming rights in an agreement starting in 2019. - photo by Scott Rogers
Road Atlanta began demolition on its control tower Monday morning, making room for a new tower that will bear the Michelin name as the tire company takes over naming rights for the racing facility.