Abit Massey put into context an agricultural industry in Georgia that is both thriving and facing stark challenges — one of them being ethanol production. Massey, president emeritus of the Georgia Poultry Federation, spoke at the Hall County Farm-City Breakfast held Wednesday morning at the East Hall Community Center. The issue of the hour was ethanol production and subsidies, which have negatively impacted agricultural industries, Massey said, hitting close to home for Georgia’s poultry farmers.