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Poultry expo commands expanded trade show floor
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ATLANTA — The International Production & Processing Expo opened this week to a greatly expanded trade show covering three halls of the Georgia World Congress Center in Atlanta.

A projected 28,000 visitors will be enjoying the venue during the expo’s three-day run.

The 486,000 square feet allowed the 1,200 exhibitors additional room to display their products.

“The 2015 IPPE is slated to be our biggest show ever,” said USPOULTRY President John Starkey. “The third year of integration of the International Poultry Expo, International Feed Expo and International Meat Expo continues to be very well received by attendees and exhibitors alike.”

The IPPE is sponsored yearly by the U.S. Poultry & Egg Association, the American Feed Industry Association and the North American Meat Institute, an association resulting from the Jan. 1 merger of sponsor American Meat Institute  and the North American Meat Association.

Companies at the expo provide exhibits showcasing a variety of products — from farm production to the processor to packaging and through transportation to the distribution center or retail store.

Additional exhibits provide information on products to aid companies in their business operations — such as vaccines, water purification and protective clothing.

“There is such a comprehensive and varied array of equipment and services available on the trade show floor, and the joint efforts of all three of our organizations have resulted in a very well-attended schedule of educational programs,” Starkey said, adding:

“What we are seeing and experiencing gives credence to the saying, ‘The whole is greater than the sum of the parts.’”

Starkey noted earlier the IPPE “is the one location where industry leaders, purchasing managers and decision-makers can observe emerging technology and new innovations for all segments of the poultry, meat and feed industries.”

Attendees at the IPPE also took advantage of educational programs offered by the three sponsors.

Topics included food safety, consumer trends, animal agriculture sustainability, animal welfare and domestic and international economic and market conditions.

While the IPPE is geared to providing information for all aspects of the poultry, egg, feed and meat industries, visitors also got a chance to enjoy special exhibits.

There was the Oscar Mayer Wienermobile available for photos and “selfies;” the Drive to Feed Chew interactive mobile exhibit created to heighten awareness about the problem of hunger; cooking demonstrations and cooking contests; as well as the opportunity to visit Atlanta restaurants providing the best in appetizers and entrees of beef, pork and poultry.

College students also had the opportunity to visit the IPPE and interview with attending poultry company officials for industry-related jobs and internships.

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