A mix of projects is in the works as construction of the New Holland Marketplace shopping center in Gainesville moves forward. Kroger has taken over construction at the site off Jesse Jewell and Limestone parkways, and a QuikTrip convenience store is planned south of Jesse Jewell across from Limestone. As for other interested businesses, “we’re in contact with several other people, but they’re wanting to remain confidential at this point,” said Mike McNicholas, president of the project’s Greenville, S.C.-based developer, Carolina Holdings Inc.