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Name downtown project, win $500 gift card
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A $53 million project will bring retail, restaurant and residential development to downtown Gainseville. Knight Commercial Real Estate is holding a contest to name its project that will have a bird's-eye view of the square.

A power couple in the real estate business is promoting a contest to name a mixed-use project on the fourth side of the square that features luxury condos with a bird’s-eye view of downtown Gainesville.

Bev and Tim Knight launched the contest this week to come up with a name for the $16 million project — a 15,000-square-foot building with street level retail and restaurants, and 40 condos above — in the heart of downtown.

The development by Knight Commercial Real Estate is one of three recently announced downtown projects with a total investment of $53 million.

Bev Knight is not shy about taking credit for coming up with the idea of having a contest to name the project.

“Tim’s company has never had a contest like this before,” she said Tuesday. “This is the first time he and I ever officially collaborated on a project. He is commercial real estate and I am strictly residential. So we are having a blast working on this.”

Tim Knight bought into the contest idea.

“We want this project to reflect the heritage and personality of the people of Gainesville and Hall County,” he said. “So, it only made sense to let them name the building.”

The couple will accept submissions through June 16, and the winner will receive a $500 gift certificate.

Name ideas should be emailed to

One of the amenities that sets the project apart, according to the couple, will be its rooftop entertainment area. It will have a covered space, community grill, bar and panoramic view of the downtown area.

The Knights plan to announce the winner the week of the Fourth of July. Anyone can join the Gainesville Square Project group on Facebook to see suggested names and share their opinions.

Bev Knight said many people are adding their names to a waiting list, but she’s unsure who are potential buyers and which ones are just following the project out of curiosity.

“In the next few weeks, we are going to provide everyone with a way to get on the official waiting list,” she said.

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