Michelin gets naming rights for Road Atlanta, plans upgrades to race facility - Gainesville Times

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Michelin gets naming rights for Road Atlanta, plans upgrades to race facility

Construction to begin soon on new control tower at South Hall track

Speed painter Jessica Haas finishes a painting announcing Road Atlanta’s naming rights agreement with tire company Michelin. The facility in Braselton will be renamed Michelin Raceway Road Atlanta in January, and the property is getting a new control tower in fall 2019. - photo by Megan Reed

1012018 ROAD ATLANTA MICHELIN — Speed painter Jessica Haas finishes a painting announcing Road Atlanta’s naming rights agreement with tire company Michelin. The facility in Braselton will be renamed Michelin Raceway Road Atlanta in January, and the property is getting a new control tower in fall 2019. - photo by Megan Reed

Road Atlanta will become Michelin Raceway Road Atlanta in January when the tire company receives naming rights to the 750-acre racing facility in Braselton.