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LongHorn proposing new restaurant at Hall-Gwinnett line

LongHorn Steakhouse is looking to come to Braselton at the Hall-Gwinnett County line.

The chain has submitted a proposal to build on a site at 2700 Old Winder Highway, overlooking Old Winder Highway/Ga. 211 and Friendship Road/Ga. 347 and next to Culver’s restaurant.

Few details were available about the proposal, and LongHorn’s officials couldn’t be reached for comment Thursday, Nov. 29.

An application to the city does provide artist renderings of the restaurant, which would feature an exterior of stone, wood and stucco.

The project goes before the Braselton Zoning Board of Appeals. A public hearing is set for 7 p.m. Dec. 13 at the Braselton Police and Municipal Court Building, 5040 Ga. 53.

RARE Hospitality International of Orlando, Fla., is seeking the city’s OK of design changes, such as a pitched roof over the entrance, that LongHorn considers “an integral part to our brand identity.”

The new LongHorn would be part of a burgeoning restaurant row on Ga. 211 between Friendship Road and Thompson Mill Road. Culver’s, Chick-fil-A, Baskin Robbins and Dunkin Donuts have opened there this year.

Economic observers have said much of the area’s growth stems from Gainesville-based Northeast Georgia Health System’s opening of the Northeast Georgia Medical Center Braselton campus off Friendship Road in 2015.

In addition to eateries, medical offices have sprung up in the area.

Frank Norton Jr., CEO of Gainesville-based The Norton Agency, which developed Highpoint Medical Center, off Friendship Road, has said the Braselton area is becoming a “next generation city.”

“This is a really unique, emerging area,” he said. “Some (next generation cities) are faster growth and some are slower growth, and this (area) is superfast growth.”