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Local businesses cashing in on Super Bowl fever
Falcons gear going fast; restaurants planning for capacity crowds for Super Bowl
Josh Wilson has been selling a lot of Atlanta Falcons merchandise at Moonpie's Sporting Goods in Gainesville as the team plays in the Super Bowl LI this Sunday.

Rise Up: Look for full coverage in The Times' Super Bowl preview section in Sunday's print edition, available at area retail outlets or via home delivery.

Latest Falcons Super Bowl news from AP

Going by the number of reservations and food orders already called in, the general manager of Branch House Tavern in Flowery Branch expects the cash register to be ringing all day Sunday when the Atlanta Falcons play in the Super Bowl.

Mo Jammoul said he and his staff at the sport bar, 5466 McEver Road, are gearing up for what is shaping up to be a nonstop shift.

“Fans here have been waiting a long time for this day,” Jammoul said Friday. “We’ll have every one of our employees here. It’s going to be a long day, but an exciting one for sure.”

Flowery Branch is home to the Falcons’ team headquarters and training facility, and Jammoul said excitement has been building up.

“I pass the facility every day on my way home from work,” Jammoul said. “When the team left on a bus to take a flight to Houston, there were like 500 people outside with their flags and signs.”

Falcons fever has also brought brisk business to Moonpie’s Sporting Goods, 195 Pearl Nix Parkway. Owner Mike Wilson said he’s sold out of Falcons’ gear.

“Everybody around here has sold quite a bit,” said Wilson, a Georgia Bulldog offensive tackle alumnus who played in the NFL  with the Cincinnati Bengals and Seattle Seahawks in the 1980s. “One doctor in town bought 15 jerseys. People are excited about the Falcons. It would be good for Atlanta and the state of Georgia if they do win.”

Kit Dunlap, president and CEO of the Greater Hall County Chamber of Commerce, said she struck out trying to find Falcons memorabilia to use as prizes for the chamber’s membership campaign.

“They don’t have much,” Dunlap said.

The chamber executive said retailers, restaurants, supermarkets and sports bars are having a field day.

“They’ve got to have TV, they got to have it going on and have a place where people can cheer loud and otherwise,” she said.

Dunlap said there’s no economic impact numbers available, but she’s sure that having the Falcons playing in the Super Bowl is generating profits for local businesses.

Herb Laslo, manager of Buffalo Wild Wings, 1185 Dawsonville Highway, said he’s sure every seat in the house will be taken Sunday.

“We have 340 seats and we know all of them will be accounted for,” Laslo said. “There’s nothing better than Super Bowl Sundays. We’re looking at going through 10,000 wings.”