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How Choices aims to expand reach with new Flowery Branch location
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Lee Koz, director of Choices Pregnancy Care Center, initiates the ribbon cutting with U.S. Rep. Doug Collins, R-Gainesville and State Rep. Emory Dunahoo, R-Gillsville, for the new Choices facility in Flowery Branch on Thursday, Aug. 1, 2019. - photo by Kelsey Podo

The faith-based Choices Pregnancy Care Center has moved its former Flowery Branch location to the Robson Crossing shopping center. 

On Thursday, Aug. 1, Choices unveiled its new 1,600-square-foot building to the public. U.S. Rep. Doug Collins, R-Gainesville and State Rep. Emory Dunahoo, R-Gillsville came out to show their appreciation of the nonprofit’s efforts. 

Collins spoke before the crowd of Choices supporters, encouraging them to share the vision of the center and reflect on its future impact. 

“Think about the lives that will come through these doors that will make choices in their life and impact eternity,” he said. 
Lee Koz, Choices executive director, said he spent six months actively searching for a new Flowery Branch location.  

The former building, which was located off of Winder Highway, encompassed around 5,000 square feet. Koz said because of the large space, the rent proved costly. After conducting an operational re-evaluation, he said the organization realized it needed to seek a smaller building that would allow for more funding to go toward its ministry. 

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U.S. Rep. Doug Collins, R-Gainesville, expresses his support for Choices Pregnancy Care Center during its Flowery Branch ribbon cutting on Thursday, Aug. 1, 2019. - photo by Kelsey Podo

The other catalyst for relocating involved the need for a more accessible and centralized spot in the community. 

“Our new location puts us in the middle of the population center and gives us a better proximity to the university,” Koz said. “We want to be a service to women that are in a crisis, so they can get good information. We’re about giving good information medically and philosophically.”

The new Flowery Branch center will have a staff of 19 and operate the same as the organization’s other location off of Green Street in Gainesville. 

Choices offers counseling, referrals to adopting agencies, free pregnancy tests, ultrasounds and STD panels, along with post-abortion support for those negatively affected by the procedure. 

When people enter the facility in Flowery Branch, they’re greeted with baby blue-colored walls and decor that doesn’t display Christian symbolism. 

“We do give the Gospel presentation almost to every person that comes through,” Koz said. “But, we don’t want to push because from our standpoint, a person is in a vulnerable situation. You have to deal with that situation they’re in first.”

Robyn Moore, a former teacher who has served as a Choices advocate for around six years, said she hopes the new location will benefit more young people who are looking for help and other options. 

She said many of the people who come through the center’s doors are “overwhelmed, confused and don’t have a clue about what they’re going to do.”

When the Choices staff and volunteers meet these clients, she said the first thing they do is listen. 

“The next thing we do is try to offer hope when they think there’s none,” Moore said. “That comes from loving on them, sharing information with them, educating them and letting them know we’re here for them. We’re not just a testing place, we’re a people place.”

The new center will begin taking patients on Tuesday, Aug. 6. For more information about Choices’ Flowery Branch center, visit or call 770-535-1245. It’s located at 3458 Winder Highway in Flowery Branch and open from 9 a.m. to 4 p.m., Tuesday, Wednesday and Thursday. 

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Crowds gathered to see the unveiling of the new Choices Pregnancy Care Center located at 3458 Winder Highway in Flowery Branch on Thursday, Aug. 1, 2019. - photo by Kelsey Podo
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