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Hall County reviewing Gateway Centre marketing plan
Area leaders hope Kubota expansion will lure more companies to industrial park
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A crew sprays grass seed along the road Wednesday inside the new Gateway Industrial Centre on Ga. 365 north of Gainesville.

Hall Board of Commissioners meeting

What: Vote to approve Gateway Industrial Centre marketing plan
When: 6 p.m. Thursday
Where: Hall County Government Center, 2875 Browns Bridge Road, Gainesville

The Hall County Board of Commissioners is likely to sign off tonight on an updated marketing plan for the Gateway Industrial Centre in hopes the business park is finally ready for build-out.

“I think it’s a good plan,” Commissioner Scott Gibbs said.

County officials and local business leaders say they believe the recent commitment from Kubota Manufacturing of America to expand its operations into Gateway will be the catalyst needed to draw more businesses.

“The Gainesville-Hall County Economic Development Council has been marketing the Gateway property to expanding existing industries and prospective new companies for the past four years,” said Tim Evans, vice president of economic development at the Greater Hall Chamber of Commerce. “To date, 190 acres of the roughly 500 developable acres have been sold.”

The marketing plan includes a number of strategies to promote Gateway, including online, through traditional media outlets and via direct advertising.

Evans said estimates for future marketing expenses stand at about $15,000.

“The Gainesville-Hall County Development Authority will consider the possibility of listing the remaining sites with a commercial/industrial broker to expand the marketing reach for commercial and retail uses,” Evans said. “That would complement our economic development efforts and won’t in any way change the chamber’s role in marketing the community, sites and parks, including (Gateway), to new and expanding industries.”

The sale of land to Kubota will help reimburse the county for its previous $10 million investment to develop sewers and roads at Gateway.

The county has also approved up to $3 million for the construction of a public road accessing Kubota’s new facility.

And with that additional commitment, officials are working to adjust the formula for divvying up sales proceeds.

The county has been receiving about 46 percent of proceeds, with landowners taking the rest.

The county’s share will now increase to reflect the additional investment, a split based on the ratio of owners’ equity in the land and the county’s infrastructure spending.

“I’ve got complete faith in our Chamber of Commerce ... to do a great job marketing that industrial park,” said Commissioner Jeff Stowe.

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