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Public can learn more Dec. 10 about proposed Gainesville midtown project
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Two major midtown Gainesville developments will face their first hurdle Tuesday. Developments planned for 6.8 acres on the southern end of the Jesse Jewell Parkway pedestrian bridge and 4 acres at the intersection of Main and Parker streets would require rezoning. - photo by Jeff Gill

Two major midtown Gainesville developments will get a public airing Tuesday.

Proposed mixed-use developments planned for 6.8 acres on the southern end of the Jesse Jewell Parkway pedestrian bridge and 4 acres at the intersection of Main and Parker streets would require rezoning. 

Concerns have been raised about impacts on traffic and the city school system.

On Dec. 10, the issue is set to go before the Gainesville Planning and Appeals Board, which only makes a recommendation. Gainesville City Council would have the final say. 

At the planning board meeting, the public can hear more details and voice opinions on the requests to rezone the two pieces of land. The Jesse Jewell property is now planned unit development and general business, and the Main Street property is now light industrial.

Atlanta developer Terwilliger Pappas was announced in September as the city’s choice to develop the two properties. On Nov. 5, the Council approved an agreement with Terwilliger Pappas for the city to sell the properties to the developer. 

The Jesse Jewell Parkway property will be the first phase of the project and will have 220 apartments and 10,000 square feet of retail space.

The second phase will be at the Main and Parker streets intersection, formerly home to the Hall County Jail. That section of the development will have 180 apartments and 5,000 square feet of retail.

Proposed amenities include a “resort-style” saltwater pool with sundeck, rooftop clubroom, business center, conference room, cyber café and coffee bar, 24-hour fitness center, yoga room with group fitness and electric car charging stations, according to the city’s staff report on the project.

Planning staff is recommending approval of the project with several conditions, including that access points to the development get approval first from the city and the Georgia Department of Transportation.

The city says a traffic impact study was done and that “other than the improvements required for each driveway, there are no overall system improvements recommended.”

“The proposed development will increase vehicular trips and turning movements along the surrounding road network,” the staff report says. “According to the traffic impact study, the additional traffic was determined to be acceptable with required driveway improvements.”

As for potential impact on schools, the “projected number of students that may attend public schools within the proposed development is unknown at this time,” the report states. “Gainesville City Schools currently provides bus service to the nearby residential homes and the Walton Summit apartment development.”


Gainesville Planning and Appeals Board

When: 5:30 p.m. Tuesday, Dec. 10

Where: Public Safety Complex, 701 Queen City Parkway

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