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Gainesville Target getting renovations, Starbucks
Work set to be completed in April
The Target location on Shallowford Road in Gainesville is getting renovated, including the addition of a Starbucks. Construction is set to wrap up by early April. - photo by Erin O. Smith

The Gainesville Target is getting renovated, and local customers say they are excited.

“I think it will look awesome,” said Monique Jones, who said she shops at Target about twice a month.

The store at 514 Shallowford Road has outdated fixtures and a neon-themed cafe not found in newer locations.

Now, that cafe is blocked by plastic wrap and big red boards as the area undergoes construction that’s set to wrap up by early April.

When it’s all over, it will have a new Starbucks, self-checkout lanes, updates in the electronic department, new fitting rooms, lighting, fixtures and paint, according to a company spokeswoman.

“I think it’s really smart to open a Starbucks,” shopper Marybeth Martin said. “A lot of people just come (to Target) to walk around, so why not have a drink in your hand?”

The Starbucks addition also will mean the store will be hiring baristas and other positions, Target public relations representative Megan Boyd said.

“As part of Target’s ongoing commitment to evolve the shopping experience, we’ll continue to invest in store remodels throughout the country,” Boyd wrote in an email.

Clermont resident Martin’s feelings about the renovations could be summed up in one word: finally.

She said she usually goes to the Flowery Branch and Buford Target locations for greater selection.

“They don’t have nearly as much at (the Gainesville) store,” she said.

Martin was buying kids clothes on a recent trip, but Jaclyn Pennywitt and Christy Cronic came on their lunch break just to browse.

Pennywitt and Cronic usually come to the store together and said they prefer it over other large stores like Walmart.

“We always go to this (location),” Cronic said.

The two women said they were excited to see the store spruced up.

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