Curious George will appear at a summer reading event from 2-4 p.m. Sunday at Lakeshore Mall in Gainesville.
In addition to the appearance by Curious George, activities for children will include story time, face painting, balloon animals and music.
The festivities will tie in to Read, Learn, Succeed, an initiative United Way launched in 2013 to promote literacy.
The event is free and open to the public, but customers are encouraged to bring a new or gently used book for donation. Through a voucher system, Books-A-Million is donating 10 percent of the day’s sales to United Way of Hall County. Visit www.ShopLakeshoreMall.com to print the voucher or learn more.