When Gainesville amended its alcohol ordinance a few months ago to allow the sale of growlers, a few local business owners saw an opportunity to catch the wave. “We kind of fell into the popularity craze ...” said Zack Thompson, co-owner of Pro Touch Landscapes. The retail division of the company, known as Pro Outdoor Living, is at 1850 Thompson Bridge Road and sells everything from fertilizer and plants to grills and barbecue rubs.