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Final vote delayed for Reveille development in South Hall
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A South Hall project known as Reveille will include 122,500 square feet of retail space, 122,500 square feet of office space, 560 apartments, 75 townhomes, 25, assisted-living townhomes and a 175-room hotel. A Southern coastal craftsman type architectural theme would be used throughout the development.

A vote on the proposed 2,000-home Reveille development in South Hall has been postponed to June 25.

The delay, which was requested by the developer, was announced at the Hall County Board of Commissioners’ work session on Monday, June 10.

The commission normally holds voting meetings on the second and fourth Thursday of every month. The June 25 meeting, which falls on a Tuesday, is a special called voting session.

The developer, Rotunda Land & Development Group LLC, is looking to build 1,969 homes over 6-8 years at 5445 and 5601 Old Winder Highway/Ga. 211 at Union Church Road, near Braselton.

Plans also call for 482,415 square feet in retail space, 8.4 acres in outparcel development and a 175-unit hotel.

Rotunda is looking to amend conditions that were placed on the former Atlanta River Walk project, which was approved in August 2016.

Primarily, the man-made river that was the centerpiece of the $700 million Atlanta River Walk isn’t in the new plans. Also gone is a theater, convention center, grocery store and one of two hotels, and retail has been drastically trimmed.

The site “is a great fit for the project and our vision,” project spokesman Al Maiorino has said.

“The size and attributes of the property can accommodate the green space and amenity experience we are creating — which greatly complements the ‘hometown’ feel of the residential units and commercial theme.”

The project, Maiorino said, “will be authentically southern and have a feel not before offered in Atlanta, and Braselton is in a great location for this.”

Judging by emails in Hall County planning documents, sides are lining up in favor and against the 509-acre development.

“I am 100 percent for this project,” said Leigh Anderson. “I also believe there are more silent residents that are behind this too.”

On the other side of the issue is Don Wilson, who said, “I went through a similar project in Gwinnett County. We saw our property values and quality of life erode quickly.”

The Hall County Planning Commission recommended approval of the project on May 20.

Board member Johnny Varner said at the meeting he believed the development would help shore up Hall’s housing shortage. More housing “is a necessity, at this point,” he said.

Hall’s planning staff also recommends approval of the project, but with several conditions, including that fast-food restaurants with a drive-thru must first get the OK from the Hall County Board of Commissioners.

Also, a sound barrier must be built on the southeast side of Road Atlanta, which neighbors the property, and “owners and users of this property are informed of motor raceway venues nearby and should expect noise, crowds and other effects associated with such venues.”

The planning board’s decision is only a recommendation to the county commission.


Hall County Board of Commissioners

What: Public hearing and final action on a developer's proposed changes to a previously approved multi-use project in South Hall to allow nearly 2,000 homes

When: 6 p.m. Thursday, June 13

Where: Hall County Government Center, 2875 Browns Bridge Road, Gainesville

Regional events