Customers and associates in Kroger’s Atlanta division, which includes stores in Georgia, South Carolina and Eastern Alabama, donated more than $323,000 to benefit the Muscular Dystrophy Association, surpassing the division’s goal of $300,000 by more than $23,000.
The annual initiative, which ran from March 20-April 2, encouraged Kroger customers to purchase $1 or $5 shamrocks to help the MDA send thousands of young patients to summer camps, as well as provide comprehensive health care, medical equipment, wheelchairs, support services and clinics to those affected by more than 40 forms of neuromuscular diseases.
“More than 1.5 million Americans develop a neuromuscular disease each year and look to the MDA for assistance,” says Glynn
Jenkins, director of communications and public relations for Kroger’s Atlanta division. “Kroger is fortunate to have so many generous customers and associates whose kindness helped us exceed our goal. Their donations will help inspire hope to all those living with neuromuscular diseases.”
The term “muscular dystrophy” refers to a group of genetic diseases that cause progressive muscle weakness. While some cases may be mild and progress slowly, others produce severe muscle weakness, functional disability and loss of the ability to walk.
Since 2001, Atlanta division stores have raised more than $4.6 million to benefit the MDA.