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5 new projects to watch in New Holland area
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The site of a future Gainesville Pinnacle Bank is currently being graded Wednesday, May 8, 2019, in New Holland. The bank is only one of several other construction projects happening in New Holland as more business and residential come to the area. - photo by Scott Rogers

While grabbing lunch or a tank of gas in New Holland these days, you might notice construction crews scrambling all over the area.

The area off Jesse Jewell Parkway in Gainesville, between Limestone Parkway and Interstate 985, has been brimming with new development.

And workers are busy are several new projects, including a national chain hardware store, oil change business, small retail center, bank and apartment complex. 

Here’s a look at what’s underway.

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A rendering of the new 29,000-square-foot Ace Hardware coming to New Holland next to the Kroger Marketplace.
Ace Hardware could open in fall

A 29,000-square-foot Beverly’s Ace Hardware is being built on a lot at New Holland Market across from Senor Fiesta Mexican restaurant.

The store will feature 23,000 feet in retail space.

In addition to Ace brands, the store also will carry products from Bass Pro and Hallmark and a gift area featuring items from Vera Bradley, Calcutta, Columbia and The Grommet, said Hugo Alfaro, district manager with Ace Hardware Corp.

The building also will have a greenhouse and lawn and garden section, Alfaro said.

“We want to be the store that the local community wants to come to,” store owner, Matt Beverly said.

The store is tentatively set to open in November, he said.

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More commercial space is about to be available in New Holland as a new mini-mall is constructed along White Sulphur Road near the Kroger - photo by Scott Rogers
Tenants being finalized for retail center

A 5,385-square-foot retail center is being built off White Sulphur Road near Huntington Drive.

The center will be completed next month, and “we are still finalizing our tenants at this time,” said Jonathan Collins, president of Capstone Property Group LLC, which is developing the site.

A tract on the corner of Jesse Jewell and White Sulphur is available for a restaurant, “but we are negotiating a letter of intent at this time,” he said.

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Rendering of the new Pinnacle Bank coming to New Holland.
Pinnacle Bank to open second Hall County branch

A 2,637-square-foot Pinnacle Bank is under construction between Sherwin-Williams Paint Store and Zaxby’s restaurant off Jesse Jewell, said Matt Tate, deputy director of Gainesville’s community and economic development department.

It will be a full-service branch, including commercial, consumer and mortgage lenders, said Anna G. Jones, Pinnacle vice president and marketing officer.

The bank also will have employees “specializing in financial planning and treasury management,” she said.

The location will feature Pinny, an interactive teller machine for drive-through customers.

Elberton-based Pinnacle, which has branches throughout North Georgia, including one at 311 Green St., Gainesville, hopes to open the bank later this year, Jones said.

“We are thrilled to add this second branch in the New Holland area,” she said.

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The future of of an Express Oil Change is graded for construction next to Taco Bell. Lots of construction is beginning in New Holland as more business and residential come to the area. - photo by Jeff Gill
Express Oil Change opening new location

A 4,800-square-foot Express Oil Change is being built next to Taco Bell in New Holland Market.

Express Oil Change officials couldn’t be reached for comment. An Express Oil Change is off Jesse Jewell Parkway near John W. Morrow Jr. Parkway in Gainesville.

Development plans shows the store will take eight months to build, Tate said.

Customers will be able to reach the business from the shopping center as well as White Sulphur Road.

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Concrete slabs are poured Thursday, May 9, 2019, as construction of a new apartment complex is underway in New Holland near the Kroger Marketplace. The New Holland area is currently experiencing lots of construction as more business and residential come to the area. - photo by Scott Rogers
Work started on new apartment complex

Construction is underway on The Mill at New Holland, a 284-unit apartment complex at 1000 New Holland Way N.E., or between Limestone Parkway and White Sulphur.

Development officials couldn’t be reached for comment, but The Mill’s website says its complex is set to open in the winter.


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A 29,000-square-foot Ace Hardware is currently under construction Wednesday May, 9, 2019, at Kroger Marketplace. Several other construction projects are happening in New Holland as more business and residential come to the area. - photo by Scott Rogers
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