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37 Main rock cafe opening location in Gainesville
MainstreetMarket
37 Main, a Rock Cafe, is set to come to Mainstreet Market in Gainesville this summer.

A rock music venue is coming to Gainesville this summer, continuing a long history of a good time.

The bar and restaurant, 37 Main, has a Buford location and recently closed its Johns Creek  location. 37 Main announced the news on its Facebook page Thursday morning.

It will occupy the basement spot of Mainstreet Market on the downtown square.

Commercial real estate agent Brent Hoffman, who is currently leasing the space for owner Deborah Harkrider, said the location has been a popular spot for music and drink lovers for a few decades.

While most recently known as the Italian restaurant Cosa Nostra that closed in January 2016, the space was once a bar called The Boiler Room.

“It was quite the hit in the early ’90s,” Hoffman said.

A few renovations to the 10,000 square-foot-space to match the motifs of 37 Main are scheduled before it opens, he said.

Regina Mansfield Dyer, Main Street Gainesville manager, said 37 Main should fit in nicely with what is planned for downtown this year.

The number of events has increased over the past five years to include more than 100 events in 2017.

“We are excited that we’ll have another venue that will bring music to our downtown,” Dyer said.

She said most restaurants have music most nights, ranging from acoustic to full shows, and even the farmers market has music.

“We truly embrace the music scene here in Gainesville,” she said. “It seems that the music scene draws people in, and having 37 Main will bring another music genre to the square.”

Emilie Cook owns and operates Find Your Center Yoga in Mainstreet Market, above where 37 Main will be.

She said she’s not concerned about the noise levels.

“I think it’s a positive thing,” she said. “We all benefit when the building is completely rented out.”

One prominent local band set to play is the Fly Betty Band on June 16.

“We can’t wait,” said Kelly Pilcher, manager of the band.

Karen Dressier has been to the Buford location several times and can’t wait to have one closer to her home in Gainesville.

“It’s definitely one of my favorite spots close by,” she said.

The 28-year-old said she only moved to Gainesville six months ago, but she knows friends in the area who will be interested in visiting.

“It would also be a good place to take my friends who do visit here, but aren't super familiar with the area. It will be another place to show them how cool and unique Gainesville truly is,” Dressier said.

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