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From snow cones to office space: Gainesville businessman plans new headquarters off Jesse Jewell Parkway
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Luke Lovell, president and CEO of Prime Community Management and Development, poses for a photo in his Green Street office in Gainesville on Wednesday, Oct. 14, 2026. - photo by Ashtin Barker
Luke Lovell began his business career at age 5 selling candy, snacks and snow cones from a stand on Riverside Drive.