The seasons may not be changing, but boutiques and hair salons of Gainesville already are seeing a bevy of pint-sized customers who want to shake up their style before the first school bell rings. At the annual back-to-school sale at Dress Up boutique on the square, students queued to pick up discounted shoes and dresses ahead of the first day of school. While most students may be more concerned with comfort (or adhering to a dress code) than trendiness, many ways exist to remain on trend and still play by the rules.