When he planned the Rubicon in Gainesville Lakefront Office building, Garett Backman, an Atlanta-based real estate developer, wanted to welcome tenants with luxurious aesthetics.

Now Backman, together with The Arts Council, plans to further his mission by adding locally created art to the Rubicon's walls.

Backman said he would like a cross-section of artists, including accomplished, amateur and those from the disabled community, to be represented in the gallery area of the building.

"What we really want to do is we want to have some local artists who want to have their stuff up in the hallways, for people to walk by. We have a lot of visitors there," Backman said, adding that both two-dimensional and three-dimensional works will be reviewed for display.

Two-dimensional artwork submitted for review must be framed in gold, which will match the aesthetic of the building's interior.

Ten percent of proceeds from artwork sold will benefit The Arts Council, and works will be switched out periodically.

Backman had the Rubicon, a Northern-Italian style building located on Thompson Bridge Road, outfitted with marble bathrooms, brass detailing and even a Romanesque fountain.

He said he wanted the tenants in his building, which is now partially occupied by Edward Jones Investments, Progressive, The Social Security Administration and others, to enjoy their experience at their office.

"I just think it's real important to create an environment where people feel good," Backman said. There is currently no deadline for art submissions, but Backman said, as art is submitted, a reception will be planned to celebrate.

To submit your work for review, call Backman at 404-816-6400, ext. 14 or The Arts Council, 770-534-2787.