This year, Starbucks released its holiday cup only to have it surrounded by a flurry of controversy and opposition.
The cup is traditionally red with a design and signifies the beginning of the holiday season. After its release, many people were angered to find that the cup was simply red ombre, turning into a more cranberry color at the bottom of the cup. The traditional Starbucks green logo is placed in the center, but other than that, there is no reference to Christmas.
Joshua Feuerstein, an Arizona-based evangelist, took it upon himself to start a movement to go along with his over-exaggerated opinion. In a video he posted to his Facebook, Feuerstein said “I went in and asked for my coffee. They asked for my name. And I told them my name is ‘Merry Christmas.’ Guess what, Starbucks? I tricked you into putting ‘Merry Christmas’ on your cup.” That kind of behavior is childish.
Feuerstein said that the cup was a symbol of the war against Christianity going on in the country, but that isn’t the case. At no point during the history of the holiday cup has baby Jesus been featured on the cup. The holiday cup has never even displayed the words “Merry Christmas” on it.
The holiday cups first were released in 1997, and since then, according to the company, they have strived to tell “a story of the holidays by featuring symbols of the season from vintage ornaments and hand-drawn reindeer to modern vector-illustrated characters.”
This holiday season, however, the company chose to let the consumer write his or her own story.
“This year’s design is another way Starbucks is inviting customers to create their own stories with a red cup that mimics a blank canvas,” the company said in a press release.
The cup isn’t worth the hype, anyways. It’s a paper cup; you drink your coffee and then throw it away. It shouldn’t matter what is or isn’t on it.
Christians all over the world are persecuted every day, but somehow people choose to focus on the fact that this cup doesn’t read “Merry Christmas.” The cup and the company have never been founded on Christianity.
Now if this was a company Chick-fil-A, I can see why people would be angry. But this company has never taken a stance on anything like that, so it isn’t going against its views. People should be more concerned about the important issues our country faces rather than whether or not Starbucks decided to put snowflakes on the cup this year.