A RaceTrac convenience store, Zaxby’s restaurant and a Starbucks coffee shop are part of a larger development planned off Old Winder Highway/Ga. 211 at Thompson Mill Road near the Hall-Gwinnett county border.
The businesses are part of a 23-acre development, The Village at Chateau Elan, planned for what is fast becoming a booming commercial area in Braselton.
That’s according to a map filed by the developer, Gipco Southern Inc., as part of a request filed with the city. Gipco is seeking approval for the RaceTrac, which would be at the corner of Ga. 211 and Thompson Mill.
“The plans for this store are still in progress, so we don’t have any timelines just yet,” RaceTrac spokeswoman Liz McIntyre said.
However, she added, all of RaceTrac’s new stores feature Swirl World, a frozen dessert station, and a large coffee area.
“These new stores also have a more shoppable layout, ample seating, free Wi-Fi and more lighting in the store and parking lot,” McIntyre said.
Gipco’s request is set to go before the Braselton Planning Commission on Oct. 23 and the Braselton mayor and council on Nov. 9.
Braselton Planning Commission
What: Public hearing on a proposed RaceTrac convenience store at the corner of Old Winder Highway/Ga. 211 at Thompson Mill Road
When: 7 p.m. Oct. 23Where: Braselton Police and Municipal Court Building, 5040 Ga. 53
Gipco also plans to develop restaurants, retail sites and a grocery store at the shopping center, according to the company’s application.
The development would add to the growth already occurring in the area. Retail and restaurants, including a new Chick-fil-A, are being eyed on land off Ga. 211 between Thompson Mill Road and Friendship Road/Ga. 347 in South Hall.
A Dunkin’ Donuts also is looking to locate in the area, Braselton Planning and Development Director Kevin Keller has said.
The growth isn’t just retail-oriented. Much of it is medical, spurred by Northeast Georgia Medical Center Braselton’s opening in April 2015.
The Longstreet Clinic, based in Gainesville, has recently moved its Braselton offices to the new Highpoint Medical Center at 1270 Friendship Road, off Ga. 211.
Developed by The Norton Agency in Gainesville, Highpoint’s first phase, a two-story, 40,000-square-foot building, was a joint effort between Longstreet Clinic and Northeast Georgia Diagnostic Clinic.
As traffic mounts with the area’s heavy growth, road improvements are being planned by Braselton, which is in Hall, Barrow, Gwinnett and Jackson counties, and the Georgia Department of Transportation.
The project area extends from Ga. 347 in South Hall to Ga. 124 in Barrow, DOT district spokeswoman Katie Strickland has said.