Why is the reward fund in the Lula shooting case so much more than the reward in the still unsolved murder case of Hannah Truelove? Reward funds are typically set up by private groups such as families, friends, churches or businesses, according to Sgt. Stephen Wilbanks with the Hall County Sheriff’s Office. In the case of the May 23 Lula shooting that injured Laurien Marsh, family members came forward to offer a $5,000 reward for information leading to an arrest and conviction in the case, according to the sheriff’s office.