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Chteau Elan adds hint of Paris with new conference center expansion
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The two-story 25,000-square-foot expansion to the world-class conference center includes the new 11,610-square-foot Paris Ballroom, with soaring 20 foot ceilings. The addition provides quicker connectivity to The Spa and the trails which meandering through the wooded area near the par 3 golf course. - photo by LeAnne Akin

BRASELTON — Château Elan Winery & Resort has opened a 25,000-square-foot expansion of its conference center.

The multi-functional addition features the new 11,610-square-foot Paris Ballroom, with soaring 20-foot ceilings, elegant French chandeliers and a 5,000-square-foot outdoor terrace overlooking the Spa and Executive Par 3 Golf Course.

Doug Rollins, vice president of sales and marketing at Château Elan, said the popular New Year’s Eve event “Midnight in Paris” will be held in the new ballroom, which was christened during the recent Christmas party for Akins Ford.

Rollins said there was brief discussion about changing the name of the party in the aftermath of the Nov. 13 terrorist attacks on Paris but he said, “Paris will always be there, and it’s such a symbol of France.”

Finishing touches are being put on the Monte Carlo room, which opens onto the terrace, a venue for cocktail receptions. Hallways of the original resort will soon be transformed to the new look, which is tied together with custom-made carpet from The Netherlands. Its flowing pattern is repeated in crystal in the chandeliers found in the wide hallways, ballroom and rooms of the addition.

The ballroom is divisible into seven sections and can accommodate meetings and events from 30 to 1,500, bringing the total meeting capacity to more than 40,000 square feet.

At the end of the two-story addition is a staircase that descends to the spa.

The project came in on time and under budget, according to Rollins, who complimented the work of Winter Construction.

Rollins said the addition has already proved to be a huge success because it allows Château Elan to attract larger events, a need in the area.

For example, the Akins Ford annual holiday gathering had outgrown the Elan Ballroom; the Paris Ballroom accommodated the party and is already being booked for other large gatherings as well as smaller happenings.

“Many of our regulars have been following the progress during the construction, and they are already attending events since the Nov. 1 opening,” Rollins said. “They can now see the transition.”

The existing conference center is receiving a new look, complete with state-of-the-art technology and a dedicated meeting and social event planning team.

Château Elan Winery & Resort leaders have already envisioned their next project. Ground was broken Wednesday for The Lodge at Château Elan, a 95-room upscale Hampton Inn & Suites.

The new hotel will be constructed near the equestrian center complex. The hotel already has contracts for full bookings for February 2017.

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