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‘I was hooked.’ This Flowery Branch coffee roaster didn’t like coffee. Now, he hopes to make his brand a household name
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Jesus Palacios roasts coffee beans Friday, Aug. 4, 2023, at a shared kitchen in Winder. Palacios, a Flowery Branch resident, owns and operates Zenrise Coffee, an emerging small-batch roaster. - photo by Scott Rogers
Where one may hear the hum of a small coffee roasting operation, Jesus Palacios hears the melody of a dream come true.