Most women have a morning routine of trying to hide areas they see as imperfections on their face with concealer, bronzer or other shades of makeup to help them feel their best. However, a new makeup method popularized by Hollywood stars is the drastic "highlight and contour," which allows women to create the appearance of fuller lips, higher cheekbones, a thinner nose and more while diminishing the appearance of under-eye circles or blemishes. "People used to think the only way to achieve high cheekbones and slimmer noses was with layers and layers of makeup," said Randi Scroggs, makeup artist and owner of Chromatic Cosmetics.