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Helen arts center class explains intricacies of online marketplace
Terry Buffington, who maintains a profitable shop, will teach the Etsy class. She will instruct students on how to set up and sell items on the online shop.

Starting your own company can take time, effort and money. But beginning a small business venture is becoming easier thanks to the Internet.

With that in mind, Helen Arts & Heritage Center will hosting class to teach artists to develop online shops to hock their wares. Etsy is a marketplace where people around the world connect, online and offline, to make, sell and buy unique goods, according to its website.

One success story is Terry Buffington, who maintains a profitable shop. She will be instructing the setup and selling procedures involved in management of the online shop.

Buffington utilizes Etsy in her own business, promoting and selling her artwork online. She said being creative just isn’t enough for artists these days; they must practice diversity and flexibility in marketing and selling venues.

The marketplace provides many tools and resources for creative folks to offer their unique, hand made and vintage items to the world.

The workshop will walk students through the beginning steps of selecting a shop name, explaining the importance of titles and descriptions all the way to photographing products and listing them for sale.

The class will be from 1-4 p.m. Thursday, June 25, at 25 Chattahoochee Strasse, Helen. Students should bring a Web-capable device such as a laptop, notepad or smart phone to use as well as a few sample items to sell on Etsy. These items will be used to create a sample listing.

Class fee is $25 and will be at the arts center. For more information, call Terry Buffington at 706-809-2050.

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