Gainesville native Meg Nivens has been named the new executive director of Vision 2030, which is a program aimed at working on long-term goals for the Hall County community.

Nivens formerly served as a marketing representative for Northeast Georgia Health System, managing relationships with business and industry in a 14-county area.

Nivens also serves on the Northeast Georgia Medical Center Auxiliary board and as a tri-chairwoman of Marketplace. She is a Leadership Hall County graduate, former chamber associate director, executive board member of the Gainesville-Hall County Junior League and involved with committee work for Challenged Child and the Greater Hall Chamber of Commerce's Beautification and Drugs Don't Work programs.

"She will bring energy and passion to help us move forward with making our 15 Big Ideas become reality," said Kelly Miles, chairman of Vision 2030. "Meg is a hometown girl, and her credentials and personality are perfect for this job."

Nivens replaces Denise Deal.