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This South Hall housing complex will have piano bar and pub, among other extras
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A three-story, 162-apartment senior living complex is being built off Friendship Road in South Hall. The complex, which will feature independent living, assisted living and memory care units, is expected to open in early 2020. (Courtesy Phoenix Senior Living)

A 162-apartment, resort-like senior living complex is coming to South Hall, adding to the already booming residential and commercial development in the Braselton area.

Construction is underway on Phoenix Senior Living at 1949 Friendship Road.

The three-story, 208,293-square-foot complex, scheduled to open in 2020, will feature 90 independent living units, 48 traditional assisted living units and 24 rooms for those needing memory care.

According to a press release, the development, which will be just east of Spout Springs Road, will have “an interior design that leverages natural lighting and gracious common area space with easy access to beautifully appointed outdoor patios and courtyards.”

Residents can choose from studio and one- and two-bedroom apartments.

Amenities include an outdoor walking path through gardens, courtyards with covered patio areas, playground and swimming pool with poolside bar.

Phoenix Senior Living also will feature a bistro, piano lounge, full-service salon, pub, library, restaurant-style dining rooms, outdoor dining and wellness center, according the Roswell-based company.

“A state-of-the-art demo kitchen with balcony viewing will host … demonstrations and classes for residents, their families and local community,” the press release said.

Phoenix has several senior housing properties in suburbs throughout the Southeast.

The Braselton market “matches the fundamentals we are looking for in markets that are undersupplied with quality product,” founder and CEO Jesse Marinko said. “This local market offers its citizens with all the resources and activities that create a live, work, and play community that attracts many families to settle and establish deep roots.”

The new community is expected to provide 60-plus jobs.

The complex will be in a high-growth area stretching between Spout Springs Road and Old Winder Highway/Ga. 211. The Spouts Springs end is largely commercial while the Ga. 211 end has become something of a medical hub, spurred largely by the opening several years ago of Northeast Georgia Medical Center Braselton.

The area also features an active adult community, Village at Deaton Creek, off Friendship Road. A 151-lot active adult subdivision marketed to people 55 and older also has been proposed off Union Church Road near Ga. 211.


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