A 123-acre development off Martin Road in Oakwood will now be strictly residential, as Oakwood City Council voted Monday night to remove 23.6 acres of commercial zoning.
Plans appear to be moving forward on a 250-plus-home subdivision for the site — just northeast of the Atlanta Falcons headquarters — but they hinged on the council rezoning the 23.6 acres to residential.
Twenty of the acres face Martin Road at Falcon Parkway/Ga. 13, or at the site of a planned Interstate 985 interchange, which has been awarded to a contractor with a scheduled completion in August 2019.
“We’re excited about this opportunity and … to start a relationship with Oakwood,” said Geoffrey Reid of Century Communities.
He said home prices could run in the $200,000-$300,000 range.
“We’re thinking of a wide range of products that would start off with a ranch-style home” marketed to those 55 and older, Reid told the council.
“Obviously, in Hall County, there’s a market for that,” he added.
Those types of homes also are appealing, however, to millennials and first-time homebuyers, Reid said.
The overall development extends north to Pauline Drive.
The council had voted in March 2014 to approve rezonings allowing both commercial and residential uses on the property.
The property had been marketed for commercial uses, “but, as of the date of this rezoning application, there has not been interest from any commercial developer,” property owner The Brand Banking said in a document filed with the city.
“It appears the primary commercial market in the city of Oakwood is (farther north) at Exit 17 and along (Ga.) 53. The (Martin Road/Falcon Parkway) property is off the beaten path of where the commercial market is located and where it wants to be.”
Removing the commercial designation would provide “consistent (residential) zoning on (the) entire property,” the document states.
Gina Pilcher, a Martin Road area resident who has been vocal about the interchange project and its potential impacts to Martin traffic, said she is OK with the development, especially now that the commercial zoning is gone.
“With some minor modifications, (the development) will be more compatible with what’s already on Martin Road,” said Pilcher, who also spoke to the council.
Removal of the commercial zoning “validates our fight to keep Martin Road residential,” she added.