The Governor’s Office of Highway Safety and other states’ public safety groups took a swing at three different commercials to air during Atlanta Braves games.
GOHS Director Harris Blackwood said the commercials concerned speeding, seat belts and DUI. Blackwood said they are expecting to run them during at least 90 telecasts on Fox Sports South.
“We’re hoping it will be ready for the season opener next Thursday. We’re turning it around pretty quickly,” he said, having filmed Thursday morning, March 22, at Ivey-Watson Field in Gainesville.
The commercials are a joint effort between the public safety and highway patrol departments from Georgia, North Carolina, South Carolina and Tennessee. Fox Sports South has coverage in all of those states.
“It’s an idea that I’ve had on the table for several years, and we just finally found the right situation for us. It comes during a lot of our summer campaigns. The spots will change to match up, for example, with our Click It or Ticket program,” Blackwood said.
Regulations prevented the agencies from shooting at the new SunTrust Park because of logos and “implied endorsement.”
“There’s no more beautiful high school facility than Ivey-Watson (Field),” Blackwood said.
The state agencies have worked together in other initiatives such as Hands Across the Border, where the neighboring states collaborate during the Labor Day weekend against impaired driving.
“We will share the expense of the advertising and so forth. It is the most economical way for us to reach young adults, which is our target audience,” Blackwood said.