Pay for MRIs out of pocket at South Hall clinic - Gainesville Times

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Pay for MRIs out of pocket at South Hall clinic

Dr. Gay: ‘You could finally have control over your health’ with $399 images

Dr. Brian Gay, CEO and chief medical officer at First Look MRI, left, goes over an MRI scan with Kim Armistead of Coweta County and her daughter Laney on Tuesday in Gainesville. First Look MRI offers MRIs for a flat rate of $399 without the need for insurance or doctor's orders.

10012017 MRI 0004.jpg — Dr. Brian Gay, CEO and chief medical officer at First Look MRI, left, goes over an MRI scan with Kim Armistead of Coweta County and her daughter Laney on Tuesday in Gainesville. First Look MRI offers MRIs for a flat rate of $399 without the need for insurance or doctor's orders.

In a side venture from his regular practice as a radiologist, Dr. Brian Gay is trying “to bring some sanity to the cost of medicine.”