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New womens boutique offers higher-end, quality clothing
Owner stresses 'quality over quantity' for apparel, accessories
1023WOOLbiz4
Alex Swan browses through clothing Thursday morning at Wool & Flax on Thompson Bridge Road as 17-month-old Carson Cooley plays with toys. Boutique owner Leslie Cooley realizes how hard it is for moms to shop with their babies, so a box of toys is provided to keep the youngsters occupied while waiting.

Wool & Flax

Where: 1175 Thompson Bridge Road, Gainesville

Hours: 10 a.m. to 5 p.m. Monday- Friday; 10 a.m. to 3 p.m. Saturday

Contact: 678-696-5684

Website: www.woolflax.com

Joining a list of new, women’s clothing boutiques in Gainesville is Wool and Flax, offering something a little different from the others.

Owner Leslie Cooley opened the store Sept. 29, carrying a limited stock of somewhat higher-end clothing lines than those typically found in Gainesville.

“We focus more on quality over quantity,” Cooley said. “So we keep our quantity lower. It’s not a store you’ll ever come in and feel bombarded by clothes. We have some higher-priced lines and then some more median priced lines, so we feel like we meet everyone’s budget, so to speak.”

The store currently carries clothing, jewelry and accessories. It will add shoes and Cooley said she hopes to add a handbag line by December.

While some of the lines are pricier, Cooley said the quality ensures the pieces will last a lifetime.

“A couple of the lines people know, like Paige Denim, Cupcakes and Cashmere, Graylin, BB Dakota,” she said.

She also stocks Twine and Twig jewelry, which is handmade by sisters out of North Carolina. The jewelry is inspired by the sisters’ world travels and the natural, East Coast elements the sisters love. Because it is handmade, each piece is one-of-a-kind.

Wool and Flax required very little renovation when Cooley first moved into the space. She removed the blinds from the wall-to-wall windows and added fresh carpet and a coat of white paint, which create a clean, open environment in which the products can stand out.

The store is located at 1175 Thompson Bridge Road, in the same parking area as the Little Ladybug.

“We chose it because we thought the Little Ladybug was a great anchor,” Cooley said. “So many women come in and out of that store, and Carol over there was such a help to me starting the business. And we loved the exposure on the road and being on this side of Thompson Bridge.”

The name Wool and Flax comes from the Bible verse, Prov. 31:13, “She selects wool and flax and works with eager hands.”

Cooley said business over the last three weeks has been good, for which she is grateful. She said thus far, women have “really responded” to the store and its products.

“Our hope for the store is that women come in and find something they love,” she said. “And we hope that they leave feeling loved. You know, we sell clothes, but we also want to build relationships and serve women here in the community.”

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