Bob Willis’ words were pretty strong: In the ever-changing world of technological advances, businesses must learn to “adapt or die.” But in the history of America’s economy, the need to keep up with such change is neither unusual nor unnatural. “If you dig down to the root of capitalism ... you’re going to find innovation, invention, new ideas, faster, better, smarter, not settling for the way it is,” said Willis, founder of Gainesville’s Willis Investment Counsel.