Fighting prescription drug abuse, an epidemic in the United States responsible for taking half a million lives between 2010 and 2014, has become an all-hands-on-deck approach. Now one of the largest insurers in Georgia is joining in. “Health insurers are uniquely positioned to help improve prescription drug safety and health care quality as we have real-time access to information on medication use to determine if members are using multiple prescribers or several pharmacies to obtain their medications, which often correlates with addictive behavior,” said Mark Kishel, senior vice president and chief clinical officer for Blue Cross and Blue Shield of Georgia.