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Hoffman Senior Living offering quality home-like setting
Flowery Branch personal care home now open
The Hoffmans personal care home in Flowery Branch features stylish furniture, or residents can bring their own. - photo by LeAnne Akin

John and Amy Hoffman have been working in the patient care field for years.

He is a physical therapist who has worked in hospitals and in home care. She is an occupational therapist. They are now bringing that experience in rehabilitation together with their desire to fill a void in personal care in the Flowery Branch area.

Two decades ago in Savannah, before they had children, the pair dreamed of offering an in-home living environment for seniors. Because they are people of strong faith, the Hoffmans believe now is the time to see that dream become a reality.

Hoffman Senior Living is now open to give individual care to seniors by adapting a residence in a residential neighborhood into a home environment which offers a personally customized experience instead of an institutional setting.

The early April open house gave the Hoffmans an opportunity to showcase the repurposed Deer Crossing Court house, a tidy, well-kept single-family home on a cul-de-sac.

A step inside shows the care taken to keep the homelike atmosphere. The two-level home with an abundance of upgrades is handicapped-accessible, with a ramp inside the garage to make transport of residents to medical and other appointments convenient.

The short distance to the new Northeast Georgia Medical Center Braselton is another convenience and safety factor for someone who is no longer able to safely manage being at home alone or needs another set of hands to assist with daily activities. Coordination with medical providers is available with the focus on quality of life.

“Our caregivers will be different from those in an institutional setting since our ratio of staff to resident will be 5:1,” said Amy Hoffman, who notes that there will be more observation of residents who will be treated as family.

“We will be able to better monitor their needs to see they are getting enough fluids to avoid dehydration and eating right to ward off preventable illness.”

She will be preparing a 30-day menu of medically appropriate home-cooked meals and snacks prepared by caregivers using fresh ingredients purchased from local groceries and vendors.

“We will also be gathering our residents’ favorite recipes and get them into the kitchen to involve them in activities they enjoy,” Amy Hoffman said.

Three private rooms and a semi-private room are available and baths have easy entry showers with grab bars, shower chairs and handheld nozzles. Wide doorways give the ease of access for residents to freely move around the home, engage fellow residents in conversation and games or spend some leisure time reading in their room or under the covered porch. With Wi-Fi and an available iPad, residents can also connect with family members with Facetime.

Wellness activities, daily devotionals, pet therapy and community outings will also be a part of the living experience.

While the state application process for the personal care home was extensive, the Hoffmans say their hearts and hands are committed to providing a home-like quality care experience for residents

The Hoffmans even have a large party room where families can hold birthday parties, reunions or other celebrations, play games, enjoy music and spent time together. There are outdoor deck and porch spaces as well.

Personalized attention will also include helping residents with their holiday gift lists and involving the Hoffman children and volunteers in activities, crafts and games. Residents can also spend time watching TV in the spacious living room, where the leather furniture reclines to help address circulation issues.

The home will be staffed around the clock with some of the same individuals the Hoffmans have worked with through the years, and among those first expressing interest in the home was the family of a longtime home health patient of John Hoffman.

A biblical message on the wall of the dining area near the pass-through to the kitchen is Psalm 136:1: “Give thanks to the Lord, for He is good. His love endures forever.” The Hoffmans say He has been good to them and they welcome their residents to be a part of their blessed family.

Individuals making their home at Hoffman Senior Living can bring their own furniture for their rooms or use what is provided.

Learn more about Hoffman Senior Living by visiting and see them on Facebook at Hoffman Senior Living Inc. Call 770-530-7713 or email