The construction site at the intersection of Park Hill Drive and South Enota Drive in Gainesville will become home to Smile Doctors, an orthodontics chain with more than 200 locations.
Developer Rock Baker of Bre-Rock LLC, teamed up with Dr. Ron Wilson, an orthodontist with Smile Doctors, to build the 8,150-square-foot facility.
Baker said Wilson’s current Smile Doctors location at 1220 Sherwood Park Drive in Gainesville will relocate to the new site to accommodate its expanding clientele.
The two developers broke ground on the plot of land on March 4, and plan to complete the project by mid-summer with Smile Doctors opening in the fall of this year.
Baker said he was responsible for developing the old Blockbuster on Thompson Bridge Road in Gainesville, which now is a Starbucks and Lanier Urgent Care.
Because of the success of his other developments, Baker feels confident the new Smile Doctors will become a beneficial addition to the community.
“I think it’s going to be an exciting little project,” Baker said. “Once we get done with it, hopefully people will drive by and say, ‘Hey, that turned out wonderful.’”
The project will cost approximately $2 million, including the expense of an underground water detention system, which amounts to $200,000. Baker said this was installed to manage excess stormwater runoff.
“I live on the lake, so anything developers can do to promote the lake’s health, I am totally supportive,” Baker said.
All of the building’s lighting will include LEDs, which Baker said would “be extremely neighborhood friendly, but still enough to where they feel comfortable to work with.”
One of the challenges of the project involves the land’s sloped topography.
Baker said over the years developers have shied away from working on the plot because of this unfavorable angle.
“I think we can pull it off,” he said. “It’s a great high profile corner for Smile Doctors, and it’s going to turn out great.”