Bacon-topped doughnuts, Nutella crepes and rolled ice-cream have taken over a storefront at the Main Street Market with the opening of Love Is All You Knead.
Endrick Ordonez, the shop’s owner, said he opened the first Love Is All You Knead out of a food truck four years ago in New York City.
Wanting to move closer to his family and branch out to the South, Ordonez brought his business to Georgia in January 2018.
His niece drew his attention to an empty storefront at the Main Street Market. Seeing the great potential in the downtown location, Ordonez opened up his first brick-and-mortar shop in Gainesville on Saturday, Dec. 15.
“I hope we have a big impact here,” Ordonez said. “The community is wonderful and I’m loving the people. What I’m noticing is that people want things to do.”
Ordonez graduated from culinary school in Ecuador, and since then has been looking for ways to share his passion.
He said many people have taken quite well to the food truck, which recently became featured on season six of the Cooking Channel’s Carnival Eats series. Ordonez said the show highlighted his peanut butter pork doughnuts that were served at the Bacon and Bourbon Fest in Wellington, Florida.
Unlike the food truck, which only sells doughnuts, the Love is All You Knead shop serves a selection of rolled ice-cream, crepes, breakfast sandwiches and hot beverages.
To customers who feel guilty about eating the sugary desserts, Ordonez likes to remind them that, “It’s fat free in the middle.”
All of the store’s doughnuts are miniature and contain a cake batter base. Ordonez said the size and ingredients make the doughnuts lighter and the ideal size for one person. Each tray contains up to eight miniature doughnuts.
With its maple syrup, bacon bits and powdered sugar, The Hangover currently takes the lead in the most popular doughnut combination purchased at Love Is All You Knead. Ordonez said two other crowd doughnut favorites include his take on an apple pie and the salted caramel pretzel.
With a plethora of other dessert businesses in Hall County, Ordonez said his shop’s freshness helps it stand out among the rest. Every dessert is made to order.
“We don’t pre-make anything,” he said. “It’s a little wait, but it’s so well worth it because you’re going to get freshness on top of it.”
Ordonez, who also has a background in event planning, hopes to expand his influence beyond tasty treats. He is currently working with other businesses around the Gainesville Square to start a series of spring concerts and free movie nights for kids.
“I’m not just doing this for me and my company, I’m doing this for the community,” he said. The amount of people that will come will benefit all the businesses around here.”
For the future of Love Is All You Knead, Ordonez said he would love to open more shops and continue spreading the word about his sweet creations.
“I want Love Is All You Knead to be a household name,” he said. “I want us in every city, either in kiosks in malls or storefronts. If people say Dunkin’ Donuts or Toll House, I want Love Is All You Knead in that as well.”
Love is All You Knead
Where: 118 Main St. SW, Gainesville
Hours: Noon to 8 p.m. Monday-Thursday, noon to 10 p.m. Friday and Saturday and closed on Sunday. Breakfast is served from 7:30-10 a.m. on Monday, Wednesday and Friday.