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300 apartments to be built at this location across from a poultry plant
07302021 APARTMENTS 1.jgp
A 300-unit apartment complex is proposed off White Sulphur Road near Waters Road. - photo by Jeff Gill

Update, Sept. 9: A 300-unit apartment complex aimed at providing workforce housing in East Hall was given final approval by the Hall County Board of Commissioners Thursday, Sept. 9. 

The applicant, Cameron Grogan, said that the job growth along state route 365 brought them to this location. The development would be in the school district of East Hall High School, Grogan said, and there are few new multi-family housing developments in that area. 

“While there are apartments in Gainesville and Oakwood and Flowery Branch, I think this is a unique opportunity to bring a workforce housing product to an area in Hall County that does need it,” Grogan said. 

It will contain 40% one bedroom, 40% two bedroom and 20% three bedroom units, he said. Pricing could vary since the project won’t likely be completed for about two years, but the estimated price range according to planning documents are $1,250 to $1,450 for one bedroom, $1,600 to $1,850 for two bedrooms and $1,850 to $1,950 for three bedrooms. 

The density for the development would be about 8.8 units per acre.

They would also add a deceleration lane turning right into the property and a left turn lane that would extend so that Gold Creek could use it for their facility, Grogan said.

The biggest reason for the lower price point for these apartments compared to some being built in downtown Gainesville, such as the Gainesville Renaissance and Solis Gainesville, is the location, Grogan said. The land acquisition was cheaper than other similar developments, because it is farther away from grocery stores and other typical attractions than some new apartment complexes, he said. And some jurisdictions don’t want to allow multifamily housing in these kinds of areas. 

“That’s the biggest thing is letting something that’s not prime real estate right there next to everything… a lot of cities don’t want to let that go multi-family,” Grogan said.



Update, Sept. 7: A proposed 300-unit multi-family development off of White Sulphur Road, aimed at workforce, students and young families, will get a final vote this Thursday.

The development from Williams Brothers Development would contain 10 three-story residential buildings with 30 units each on nearly 34 acres at 2288 White Sulphur Road and 2256 White Sulphur Road as well as a pool and clubhouse amenity area. It would be across the street from a poultry plant, Gold Creek Foods.

Update, Aug. 2: The Hall County Planning Commission voted Monday, Aug. 2, to recommend approval.


With an eye toward providing more “workforce housing,” a developer is proposing a 300-unit apartment complex off White Sulphur Road in East Hall.

The development would be at 2288 White Sulphur Road and 2256 White Sulphur Road, near Waters Road and across from Gold Creek Foods, a chicken processing plant.

The apartments also would be between the New Holland community, where rapid commercial growth is taking place, and industry that’s taking off on Ga. 365, including the Northeast Georgia Inland Port planned off White Sulphur and Ga. 365.

“My clients have done an extensive study on workforce development and the best location for it, and this would be a perfect location,” said Gainesville lawyer Steve Gilliam, representing Williams Brothers Development LLC.

Williams Brothers is seeking to rezone six parcels totaling nearly 34 acres from agricultural-residential to planned residential development for the apartment complex.

The development would have 10 three-story apartment buildings, a pool and a clubhouse amenity area.

Rental amounts would be $1,250 to $1,450 for one-bedroom units, $1,600 to $1,850 for two-bedroom units and $1,850 to $1,950 for three-bedroom units.

“There will be no age restriction for the development, with the target market being workforce, students and young families,” according to Hall County planning documents.. 

Access to the property would be two entrances off White Sulphur Road, one of which is the current Waters Road, the documents state.

Hall County planning staff is recommending denial of the project, noting that it “is inconsistent with the Hall County Comprehensive Plan,” a land-use document the county uses to help guide development.

Gilliam said he wasn’t surprised by the staff recommendation, but noted that current zoning calling for two lots per acre, or basically a subdivision, isn’t realistic.

“Who’s going to build a subdivision across from a poultry processing plant?” he said.

The proposal is set to go before the Hall County Planning Commission on Monday, Aug. 2. The planning board can accept staff suggestions and add its own conditions in recommending denial or approval to the Hall County Board of Commissioners, which would have final say on Sept. 9. 

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