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Gainesville retiring bus system's Red Rabbit brand
New buses under Gainesville Connection name will hit streets March 10
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Gainesville is rolling out new buses for its fixed-route system, previously known as the Red Rabbit.
Gainesville is retiring the Red Rabbit name for its transit line and rolling out new buses with a rebranded design that officials say gives the public transportation service a more modern look. “It was time to give the rabbit a break,” said Phillippa Lewis Moss, director of the Gainesville-Hall Community Service Center. The new name, Gainesville Connection, is meant to capture just how valuable the bus service is in bringing the local community together, officials said.