By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
Frank Norton Jr.'s forecast to highlight economic, real estate trends
01222018 NORTON 0003.jpg
Frank Norton Jr., CEO and chairman of The Norton Agency, will present his annual economic forecast at The Venue at Friendship Springs in South Hall on Tuesday, Jan. 23, 2018. - photo by David Barnes

Gainesville Realtor Frank Norton Jr.’s annual look at economic and real estate trends is a sort of soiree mixing food, facts and fellowship.

The Norton Agency’s president will be back at it Tuesday evening, delivering the Native Intelligence Forecast with an assortment of charts, data and other key details.

“A lot of people ask me, ‘Why do you give away so much information?’” Norton said in an interview last week. “Well, I believe that a rising tide lifts all boats. You’ve got to understand the dynamics of what’s happening in a community, and we will get our very fair share of business from that.”

Norton, acknowledging that his competitors use his statistics, added, “It’s just become part of our overall DNA to do this research for our own clients and share it with the community.

“We feel that’s an integral part of our contribution to the fabric of North Georgia.”

The 2018 forecast — Norton’s 31st — will take place at The Venue at Friendship Springs, 7340 Friendship Springs Blvd., in South Hall.

Annual forecast

What: The Norton Agency’s annual Native Intelligence Forecast

When: 6 p.m. Tuesday; doors open at 5 p.m.

Where: The Venue at Friendship Springs, 7340 Friendship Springs Blvd.

Norton said he did a similar forecast for his previous employer and decided to take on the task after moving to Gainesville and joining the family business.

“As part of me forming the commercial division, we decided to do in-depth research about Northeast Georgia and the counties the firm served in the fringe areas,” Norton said.

“Now we do deep-dive research into 25 counties in Northeast Georgia. It’s been a significant factor in our growth to know more about the dynamics of what’s happening in … and between counties.”

This year’s event also recognizes the 90th anniversary of the agency.

“We will look at game-changing events for the entire region in the last 90 years,” Norton said.

The presentation also will include the top 10 trends in North Georgia and how “that relates to marketplaces and product types, such as office/industrial, residential, acreage and investments.”

“Generally, the outlook is bullish for 2018, and it will probably be for the next three years,” Norton said, referring to a promising economy.

“There should be sustainable headwinds for good progress for all the region, and we’ll try to point out some bright spots.”

One of the hot growth areas lies around the area where Norton will give his forecast.

That section of South Hall is part of Braselton, where development is taking place at a rapid clip, including off nearby Old Winder Highway/Ga. 211 and Northeast Georgia Medical Center Braselton.

“We’ve moved the event around, trying to go to ground zero for the electricity that’s going on in that area,” Norton said.

And the area around The Venue “is an emerging new city,” he added.

Next year, Norton said he hopes “to be one of the very first events” in the new conference center that’ll be part of the Lanier Technical College campus being built off Ga. 365 at Howard Road.

The $131 million, 95-acre campus is expected to be open for classes in January 2019.

01222018 NORTON 0001.jpg
Frank Norton Jr., CEO and chairman of The Norton Agency, will present his annual economic forecast at The Venue at Friendship Springs in South Hall on Tuesday, Jan. 23, 2018. - photo by David Barnes
Regional events